Exponent UX
for Automotive Products

Whether it’s a moped, a big rig, or an automated vehicle, the costs to bring these products to market are high, and failure to succeed can have far-reaching consequences. Safety and compliance are critical to reducing risk of injury to users and risk of legal and financial exposure to companies across the entire value chain, including large and small manufacturers, suppliers, vehicle operators, and insurers.

We have firsthand knowledge of the vehicle development processes for critical automotive systems and a deep understanding of global regulatory requirements and safety standards. Our long history in accident causation and failure analysis can help you avoid these incidents in the first place.

As more innovative technologies make their way into cars and other vehicles, we can help you create safe, effective, and enjoyable user experiences with them, too.

Our services include:

  • Validation, proof-of-concept, and product viability support for all types of automotive products
  • Design and performance evaluation, including instructions, documentation, and warnings
  • Health and safety risk assessments
  • Evaluation of in-vehicle user interface designs
  • Driver understanding and use of emerging technologies
  • Vehicle dynamics testing and behavioral modeling
  • Global regulatory and Federal Motor Vehicle Safety Standards (FMVSS) compliance support
  • Ergonomics and design-based considerations for diverse driver populations
  • Instrumented vehicle data collection in on-road and closed-course environments

Specialized facilities

The facilities at our Centers for Scientific User Research (CSUR) in Phoenix include a two-mile vehicle test track purpose-built for the automotive industry to support unique single and multi-vehicle performance evaluations. We conduct sophisticated analyses of vehicle components, advanced driver assistance systems (ADAS), safety-critical control systems, software/hardware, and user interfaces.

Get in touch

To learn more about how Exponent UX can help better inform your product or process design decisions and drive exponential advantage to your company, send us a message here.